How can product assortment impact sales in a golf shop?

A well-curated product assortment is crucial for maximizing sales in a golf shop because it aligns directly with the preferences and needs of the customers. When a shop offers a selection of products that resonate with its target audience, it creates an engaging shopping experience and enhances customer satisfaction. This tailored assortment encourages customers to make purchases, as they can find products that meet their specific golfing needs, whether it's equipment, apparel, or accessories.

In contrast, a diverse assortment may lead to increased operational costs. If the range of products does not match what customers want, it could result in surplus inventory that doesn’t sell, ultimately affecting profitability. Similarly, offering a limited range of products might not capture the interests of all customers and could lead to dissatisfaction if they cannot find what they are looking for. Lastly, suggesting that product assortment has no influence on purchasing decisions overlooks the essential role that a thoughtful selection plays in attracting customers and influencing their buying choices.