What are "complementary products" in merchandising?

Complementary products are items that are designed to enhance the value or utility of a main product, often by being used together. This concept is integral in merchandising as it encourages customers to purchase additional items that will improve their overall experience with the primary product. For example, if the main product is a golf club, complementary products might include golf balls, tees, or a golf bag. These items enhance the function or enjoyment of the primary product, thus adding more value to the customer’s purchase.

The focus on complementary products highlights the importance of strategic merchandising as it fosters customer satisfaction while potentially increasing sales. When businesses effectively market these complementary items alongside the main product, they can create compelling bundles that appeal to consumers, ultimately leading to increased sales and customer loyalty.