What are "end caps" used for in retail merchandising?

End caps are strategically placed displays at the end of aisles in retail environments that serve a critical function in merchandising. They are primarily used to showcase promotional items or new products, capturing the attention of customers as they navigate through the store. By situating high-demand or seasonal items on end caps, retailers can significantly increase visibility and encourage impulse buys, making these displays a vital tool for driving sales.

The prominence of end caps makes them ideal for highlighting limited-time offers or new arrivals that the retailer wants to promote actively. Their position at the end of aisles often ensures that they are one of the first things customers see during their shopping experience, allowing retailers to effectively leverage customer attention for specific marketing strategies.