What are the three kinds of lighting typically used in merchandising?

In merchandising, the three types of lighting that are most effective and commonly used are general, ambient, and accent lighting.

General lighting provides overall illumination to a space, allowing customers to see and navigate easily throughout the retail environment. It serves as the foundational layer of lighting, ensuring the area is adequately lit for safety and comfort.

Ambient lighting, closely related to general lighting, refers to the natural or artificial light that fills a space. It creates a welcoming atmosphere and enhances the shopping experience. This type of lighting is important for setting the mood and can vary in intensity and color to align with the brand’s identity.

Accent lighting is used to highlight specific products or features in a store, drawing attention to items that may be key sellers or promotional pieces. This type of lighting adds visual interest and helps create focal points within the merchandising layout, guiding customers' eyes to what is most important or appealing.

Together, these three types of lighting work harmoniously to enhance the overall shopping experience, encouraging customers to engage with the product displays and ultimately influencing their purchasing decisions.