What does a connection between brand values and customers typically lead to?

A connection between brand values and customers typically leads to greater customer retention. This is because when customers align with the values and mission of a brand, they are more likely to develop a sense of loyalty and trust. Such alignment fosters a deeper emotional connection, encouraging customers to repeat their purchases and remain committed to the brand over time.

When customers feel that their beliefs and values are reflected in a brand, they often perceive the brand as a partner in their lifestyle choices, which enhances their overall satisfaction. This loyalty is vital for long-term business sustainability as it reduces the cost of acquiring new customers and encourages positive word-of-mouth, further attracting new customers who resonate with the same values.

In contrast, the other options suggest outcomes that are less favorable regarding customer-brand relationships, but they do not reflect the positive impact that a strong connection to brand values can produce.