What does product bundling aim to achieve in retail merchandising?

Product bundling is a strategy used in retail merchandising that combines several products into one package, often offered at a discounted price compared to buying each item separately. The primary goal of this approach is to encourage larger purchases by presenting a perceived value to the consumer. Shoppers are often motivated by the savings they receive, leading them to buy more than they originally intended. By arranging items into bundles, retailers can increase the overall sale value and move more inventory, as consumers may be inclined to purchase items that complement each other or form a complete set.

In contrast, other strategies, such as encouraging more frequent small purchases or maintaining established pricing strategies, do not align with the fundamental goal of product bundling. Bundling specifically promotes the idea of purchasing a larger quantity at a better price, making it an effective tactic in retail merchandising to boost sales and enhance customer satisfaction.