What does the term "markdown" mean in retail golf merchandising?

In the context of retail golf merchandising, the term "markdown" refers specifically to a reduction in the original selling price of a product. This practice is often utilized to stimulate sales of items that may not be moving as expected, to clear out seasonal stock, or to make room for new inventory. By lowering the price, retailers aim to attract customers who might be hesitant to purchase at the higher price point. This strategy can effectively increase sales volume and improve inventory turnover, which is crucial in the competitive retail environment of golf merchandise.

The other concepts mentioned, such as product launch strategies, enhancing product visibility, and customer promotions, serve different purposes within the merchandising framework but do not directly relate to the definition of a markdown.