What is a benefit of using cross-promotions in merchandising?

Using cross-promotions in merchandising effectively drives sales for related products through offers, creating a synergistic effect that benefits both items involved in the promotion. This strategy leverages the relationship between complementary products to encourage customers to purchase more than they might have otherwise. For example, when a retail store promotes golf clubs alongside golf balls, the customer is more likely to buy both, realizing the value of having the complete package for their golfing experience.

Cross-promotions not only enhance the customer shopping experience by presenting them with relevant options but also maximize the opportunity for increased sales and improved inventory turnover for the retailer. This approach is utilized to encourage customers to explore related products they may not have considered purchasing, ultimately amplifying the average transaction value and enhancing overall customer satisfaction.

While other choices may address certain aspects of merchandising, they do not capture the primary benefits that effective cross-promotions offer in driving sales on products that naturally fit together.