What is a benefit of promotional events in merchandising?

Promotional events in merchandising serve as powerful tools to attract customers to a store or specific products. Their primary benefit is that they create an engaging atmosphere that encourages customer interaction and increases foot traffic. By drawing customers in, these events not only enhance the shopping experience but also present opportunities for upselling. For example, if a customer is attracted to a discounted item or a special offer during an event, they may be more inclined to explore additional products, thus enhancing the potential for increased sales.

While brand awareness is an element of promotional events, the more immediate benefit lies in the immediate customer engagement and sales opportunities they foster. Furthermore, effective promotional events are designed to create an inviting environment rather than distract customers from making purchases or add unnecessary overhead costs. Essentially, the correct answer highlights how well-executed promotional events can directly contribute to a store’s sales success.