What is a "buying plan" in golf merchandising?

A buying plan in golf merchandising serves as a strategic document that outlines projected sales and merchandise needs. This plan is crucial for effective inventory management and sales forecasting. By analyzing past sales data, market trends, and customer preferences, a buying plan helps retailers determine what products to purchase, in what quantities, and at what time to ensure they meet customer demand without overstocking or understocking.

Developing a buying plan involves assessing factors such as seasonal trends, promotional events, and shifts in consumer behavior. This insight allows a business to align their purchasing decisions with anticipated market conditions, ultimately optimizing their merchandise selection and improving sales performance.