What is a "core product" in golf merchandising?

A core product in golf merchandising refers to a staple item that consistently sells well over time. These products are essential to the identity of a golf shop and typically include items such as golf balls, tees, gloves, and basic apparel. They form the backbone of inventory due to their ongoing demand and reliability in generating sales.

The nature of core products is such that they cater to the fundamental needs of golfers, making them indispensable for anyone involved in the sport, whether they are beginners or seasoned players. While trends might introduce new products and luxury items may aim to attract specific demographics, it's the core products that sustain steady revenue and customer satisfaction across the general market. Consistent sales of these staple items allow merchandise managers to make informed decisions regarding inventory purchases, promotions, and marketing strategies.