What is a primary goal of effective merchandising strategies?

A primary goal of effective merchandising strategies is to maximize sales and enhance the customer experience. This approach focuses on presenting products in a way that attracts customers' attention, encourages purchases, and ultimately drives revenue.

By carefully selecting product placements, pricing strategies, and promotional activities, merchandising aims to create an appealing shopping environment that resonates with consumers. Enhancing customer experience involves understanding their preferences and shopping behaviors, which helps in designing displays and layouts that promote ease of navigation and encourage impulse buys.

While other options may address certain operational aspects, they do not directly encapsulate the core objective of merchandising, which is centered around boosting sales through positive and engaging customer interactions with the products.