What is one advantage of using promotional sales in merchandising?

Promotional sales offer significant advantages in merchandising, particularly in increasing customer foot traffic. When a store runs promotional sales, it attracts both new and returning customers who are drawn to the perceived value of discounts or special deals. This increase in foot traffic can lead to higher overall sales, as customers who come in for one promotional item may also purchase additional products.

Moreover, promotional sales create excitement and a sense of urgency, prompting customers to visit the store sooner rather than later. This strategy can not only boost immediate sales but also enhance brand awareness and customer loyalty by showcasing the business's commitment to providing value. By leveraging promotional sales effectively, retailers can create a win-win scenario where customers feel they are getting a good deal while the business benefits from increased sales volume and customer interaction.