What is the significance of a "promotional calendar" in merchandising?

A promotional calendar is vital in merchandising as it serves as a strategic tool for planning marketing efforts that align with seasonal trends, holidays, and special events. This allows businesses to anticipate consumer behavior, adjust inventory and staffing needs, and create compelling marketing campaigns that resonate with their target audience during peak shopping periods.

By utilizing a promotional calendar, retailers can optimize their promotional efforts, ensuring that they launch campaigns and sales at the most opportune times to drive sales and enhance customer engagement. The significance of this alignment with seasonal trends can lead to increased sales and improved brand visibility, making it an essential part of merchandising strategies.