What is the significance of product displays near the checkout in a golf shop?

Product displays near the checkout in a golf shop are strategically placed to enhance last-minute impulse purchases. This location takes advantage of the consumer's psychology, where shoppers are often inclined to make additional purchases while waiting to complete their transaction. The products displayed in this area are typically smaller, lower-priced items that can be easily added to a purchase without much consideration, allowing shoppers to feel as though they are getting a good deal or a special item at the last moment.

Impulse buying can significantly boost the average transaction value, making these displays an important component of merchandising strategy. Items placed here are often chosen for their appeal and ability to catch the customer's eye, which can lead to increased sales and customer satisfaction.

The other options do not capture the primary purpose of checkout displays. For instance, eliminating the need for sales staff would overlook the important role that staff play in guiding and interacting with customers. Similarly, while promoting high-margin items may sometimes occur, the objective is broader than just high-margin products; it includes encouraging any last-minute purchases. Lastly, suggesting that these displays serve mainly as storage fails to acknowledge their marketing potential and the strategic intent behind their placement.