What marketing technique is likely to increase foot traffic in a golf shop?

Hosting events is an effective marketing technique to increase foot traffic in a golf shop because it creates an engaging and interactive environment that attracts customers. Events can include product launches, golf clinics, tournaments, or charity events, each of which draws in both existing customers and new visitors. These gatherings not only provide entertainment and a sense of community but also create buzz and excitement around the shop and its offerings. When people come together for a shared interest, such as golfing, they are more likely to explore the store, make purchases, and return in the future.

In contrast, reducing store hours and limiting promotional sales may lead to inconvenience and decreased interest among potential customers. Discontinuing partnerships could also diminish visibility and outreach, which are crucial for attracting foot traffic. Overall, hosting events encourages engagement and fosters a vibrant atmosphere, essential for driving more customers to the shop.