What should retailers focus on to create effective merchandising displays?

Focusing on customer flow and visual appeal is essential for creating effective merchandising displays because these elements directly influence a shopper's experience and purchasing decisions. When retailers design displays with customer flow in mind, they facilitate a smooth and enjoyable shopping journey, allowing customers to easily navigate the store and engage with products.

Visual appeal is equally important, as it attracts attention and can evoke emotional responses that encourage purchases. Aesthetic elements like color, lighting, arrangement, and signage can draw customers in and provide a compelling reason to explore the merchandise further. By balancing these factors, retailers can enhance customer engagement, increase the likelihood of impulse purchases, and ultimately boost sales.

While considerations such as product costs, stock visibility, and highlighting bestsellers can play roles in merchandising strategies, they do not have the same direct impact on the shopping experience as customer flow and visual appeal. These latter factors are crucial for creating an environment that not only showcases products effectively but also makes the shopping process enjoyable and memorable for customers.