What term describes the pricing strategy that takes advantage of high demand around new product releases?

The term that best describes the pricing strategy which capitalizes on high demand surrounding new product releases is opportunistic pricing. This approach allows retailers and manufacturers to set higher prices when demand is peaking, leveraging the excitement and anticipation that often accompanies the launch of a new product.

Opportunistic pricing is particularly effective in situations where consumer interest is intense, as it maximizes profit margins during a time when buyers are willing to pay a premium. This strategy can help companies capitalize on the perceived value and exclusivity of new products, making it a tactical choice in a competitive market.

While other pricing strategies like market penetration pricing, promotional pricing, and loss leader pricing serve specific functions such as attracting customers or clearing inventory, they do not focus on maximizing profits in high-demand situations uniquely associated with new product launches.