What would 'projecting turnover' refer to in business planning?

Projecting turnover in business planning specifically refers to estimating the rate at which inventory will sell. This assessment is crucial for managing inventory effectively, ensuring that a business can meet customer demand without overstocking. By accurately predicting how quickly products will sell, companies can optimize their inventory levels, reduce holding costs, and improve cash flow. This helps in making informed decisions about purchasing, stocking, and pricing.

Understanding turnover allows businesses to align their operations with market demand, which can ultimately enhance customer satisfaction and profitability. It also plays a vital role in strategic planning, as knowing turnover rates can influence pricing strategies and promotional efforts.

By focusing solely on inventory turnover, it's clear why this is the correct choice over the other options, which touch on different aspects of business operations but do not specifically address inventory sales velocity.