Which approach is recommended for improving customer perception through merchandising?

Involving in local community events is a highly effective approach for improving customer perception through merchandising. This strategy fosters a connection between the business and the community it serves, demonstrating that the brand not only cares about its profits but is also invested in the local area's welfare and culture.

Participating in local events allows businesses to meet customers face-to-face, listen to their needs, and engage them in meaningful ways. This personal interaction can significantly enhance customer loyalty and trust. When customers see a brand actively contributing to their community, they are more likely to perceive it positively, relating to the values of the brand and feeling a sense of partnership.

Additionally, such involvement often leads to word-of-mouth marketing, as local customers share their experiences with friends and family, further enhancing the brand's reputation. Building these strong local ties can lead to increased foot traffic to the store and an overall boost in sales.

While other strategies—such as focusing solely on online marketing or changing product lines frequently—might seem beneficial, they do not foster the same level of community connection and trust that participation in local events does. Ignoring local events, on the other hand, can lead to a perception that the brand is disconnected or not interested in serving its local customers, potentially harming its reputation