Which of the following best describes customer demographics in retail?

The best description of customer demographics in retail focuses on the characteristics and behaviors of the target market. Demographics include factors such as age, gender, income level, education, and marital status, which are essential for retailers to understand their customers and effectively tailor their offerings. This understanding allows businesses to segment their market and create targeted marketing strategies that resonate with specific groups, ultimately driving sales and enhancing customer satisfaction.

In contrast, the physical layout of the store pertains to the arrangement of merchandise and fixtures, which affects the shopping experience but does not directly describe customer demographics. The price range of products relates to the cost aspect of retailing rather than the characteristics of the customers. Lastly, shipping and handling costs are logistical concerns that, while important to consider, do not provide insight into the demographics of the customer base. Thus, focusing on customer characteristics and behaviors is essential for effective merchandising strategies.