Which of the following is NOT a key factor in selecting merchandise for a golf shop?

The correct answer, indicating which factor is NOT key in selecting merchandise for a golf shop, is associated with the availability of transportation. When selecting merchandise, decision-makers primarily focus on factors directly related to the customer and the golf market.

Customer demographics provide critical insights into who the shoppers are, allowing the shop to stock items that cater to their preferences, styles, and needs. Current golf trends are also essential, as they ensure that the merchandise offered is relevant, fashionable, and in line with what players and enthusiasts are currently interested in. Profitability of products is another vital consideration, as the financial health of the golf shop relies on carrying items that contribute to the bottom line.

While transportation may affect logistics and distribution, it does not directly influence the types of products selected for merchandising. Therefore, the selection process primarily hinges on factors that impact customer satisfaction and sales potential rather than logistical considerations like transportation availability.