Which of the following is NOT a benefit of effective store layout?

The correct answer is that reduced visibility of products is not a benefit of effective store layout. Effective store design aims to enhance the visibility of products, ensuring that customers can easily see and access the items they are interested in purchasing. Improved visibility encourages exploration and can lead to impulse buys, ultimately boosting sales.

In contrast, enhanced shopping experience, increased customer engagement, and improved customer flow are all direct benefits of a well-thought-out store layout. A strategic arrangement guides customers through the store, showcasing products effectively and making shopping more enjoyable, which can foster greater engagement and satisfaction. Each of these benefits contributes to overall customer retention and loyalty, essential components for a successful retail operation.