Which term describes products aimed at atypical customers to encourage impulse buying?

The term that best describes products aimed at atypical customers to encourage impulse buying is "Fringe Products." These are items that are not part of the main product line or core offerings of a business but are positioned to catch the attention of customers who may not have originally intended to make a purchase. By appealing to consumers outside the usual target demographic, fringe products can stimulate curiosity and spur impulse purchases, helping to increase overall sales.

Core Merchandise Stock refers to essential items that make up the main inventory of a business, typically reflecting the primary market segment. Promotional Items are designed to market a brand or product, often as giveaways or incentives to drive sales, but they may not specifically target atypical customers for impulse buying. Seasonal Merchandise consists of products that are relevant during specific times of the year, such as holidays or events, but these items are more predictable and often cater to typical customer behavior rather than targeting impulse buyers. Thus, fringe products uniquely fulfill the role of engaging customers unexpectedly, leading to impulse purchases.