Why is strategic placement of clearance items important in merchandising?

Strategic placement of clearance items plays a critical role in merchandising because it helps quickly sell old inventory while simultaneously attracting customers. By positioning clearance items in high-traffic areas or alongside complementary products, retailers can draw the attention of shoppers, encouraging them to consider purchasing these items. This strategy not only aids in reducing surplus inventory but also creates opportunities for cross-selling, where a customer attracted by a clearance item might end up purchasing full-priced merchandise as well.

This approach can enhance the overall shopping experience by offering customers the chance to find good deals, which can lead to increased foot traffic and potentially greater overall sales. Moreover, effective clearance placement aligns with inventory management goals, enabling stores to clear out older stock to make room for new inventory, thereby keeping the merchandise offering fresh and relevant to customers.